Swire Group plans next year in China, 13 cold chain logistics warehouseRelease date:2015-06-11Source:SHANGHAI SUNRISE INTERNATIONAL LOGISTICS CO.,LTD

Swire Group in the Asia Pacific region responsible person recently to Netease pointed out that future years the Swire Group will accelerate investment in China, planned for next year in the Chinese mainland market build 13 international first-class cold chain logistics warehouse. "In the next few years, in Chinese Swire region continued investment will reach HK $51900000000".

According to the data, the cold chain logistics refers to the refrigerated and frozen foods in the production, storage and transportation, sale, into all aspects of consumer is always in the provisions under the low temperature environment, in order to ensure the quality of the food and reduce food losses in a systems engineering. It is developed with the progress of science and technology and the development of refrigeration technology.

In recent years, with the rise of domestic fresh electricity suppliers, cold chain logistics industry chain shortage, but also become a lot of fresh electricity suppliers headache. Logistics industry insiders pointed out that the electricity supplier's growing maturity, but also makes the demand for cold chain logistics gradually increased, but at present, in addition to a small number of financial strength of the electricity supplier self cold chain logistics, other electricity suppliers are to take the way with the third party logistics cooperation".

In September this year, SF suddenly announced a high-profile launch "SF cold" brand, dedicated to fresh food industry customers to provide "one-stop supply chain solutions". And "SF cold transport" of the core is the integration of SF existing logistics, electricity, stores and other resources on the basis, fresh food industry customers to provide cooling storage, cold transport lines, cold transport delivery service, fresh food sales, supply chain finance a station type solutions. For customers including food companies, fresh food market, catering enterprises, fresh electricity suppliers, etc..

According to industry insiders, the domestic cold chain logistics used by most of the cold storage, and most of the use of more than 15 years, the engineering design standards are low, the process is not reasonable, the degree of automation is also low, some even can not do real-time monitoring. Guotai Junan data show that 2013 domestic cold storage capacity for 26.73 million tons, most of the traditional high temperature cold storage, and storage of aquatic products and frozen food of modern low-temperature cold storage accounted for than only 10%, the structural shortage. The industry pointed out that at present the domestic cold chain logistics industry status quo is hundreds of enterprises dispersed in the country and small-scale, inter regional transport is mostly the layers of outsourcing, carpool pull goods, and there is no uniform industry standard, simply can not guarantee quality of service.

The lack of cold chain logistics industry, but also makes more and more enterprises to invest in the industry, research data show that in 2013 the national cold chain logistics investment in fixed assets exceeded 24% yuan, an increase of more than 100000000000 this year, the State Council in June 11th this year, the development of cold chain logistics in the long-term development plan, also asked to build a number of large-scale, professional, modern cross regional cold chain logistics base. Some analysts pointed out that China is currently in the golden period of development of cold chain, is expected to an explosive growth in the next few years. Data show that in the past few years foreign enterprises began to increase gradually in China, the world's largest cold chain logistics enterprises beauty cold, and China Merchants Holdings (International) set up a joint venture company, the world's fourth largest cold store operators American Pufeisize and Sinotrans joint venture.

And has a history of nearly 200 years of the Swire Group, at present in the Asia Pacific region core business belonging to five business sectors: property, aviation, beverages, marine services and trade and industry. Let the Chinese well-known brand in addition to too ancient sugar, Beijing Sanlitun Swire is Chinese commercial real estate projects successful example, the data show that in the first half of this year, Beijing Sanlitun Pacific retail growth reached 23%, far more than the average growth of 11% of Beijing retail value, for the Beijing retail growth first. And take a completely self-sustaining operation of commercial real estate, but also makes itself more right to speak. "According to local conditions, the construction of the building should have a modern, but also with the local culture, the building is a vitality".

In addition to the cold chain logistics and real estate, Dragonair and Cathay Pacific and Swire resources in China the focus of the Swire group. Swire resources in the Asia Pacific region is responsible for the Tan Jinyi to NetEase Finance and economics points out that except Colombia clothing brand, the future Swire resources will continue to to China's domestic introduced has the potential of international brands, even now launched brand of speed and before will be faster, and advocates the diversification of development compared. "The Chinese market is getting more and more complex, and more and more progress in structure. If you are looking for an international market to sell a very outstanding foreign brands to introduce the domestic market, it is not necessarily the development of the domestic market will be your imagination as smooth. This age is to pay attention to the strength of the era, people are more selective, brands need to do".